For 42 years, Bader Rutter has been driving change within B2B and B2C public relations. After all that time, one thing hasn’t changed: Our job is to tell brand stories that connect clients to customers. Period.
Over that time, BR PR has evolved, powered today by deep insight, compelling content and personal engagement. We create brand-audience connections — not through a promotional pitch or product benefits — but through a conversation, a transparent and authentic dialogue that delivers relevant and valuable content to attract and engage key audiences to drive profitable customer behavior.
The hallmarks of our service offering are defined by the five C’s:
Counsel
We have elevated the practitioner role into a true counselor who partners with clients to provide critical thinking and strategic recommendations. Today’s BR PR counselor knows more about our clients’ customers, the content they covet and the channels they use. Clients are asking for more strategic counsel, industry insight, compelling content, innovative content strategies and best-in-class analytics.
Connections
Clients no longer just want customers — they need brand advocates. They want to be close to their customers. To talk with them, not at them. This is what BR PR works to deliver: personal engagement, relevancy and human connections that matter.
Collaboration
BR PR is fully integrated with other agency disciplines to form collaborative, creatively minded content teams. Practitioners harness thinking from all corners of the agency to provide greater audience-centric content.
Content
Our content specialists and counselors are skilled in traditional and social media formats to craft compelling audience-engaging content that invites a meaningful marketplace dialogue.
Channels
Our practitioners expertly navigate the myriad channels to foster dialogue with paid, owned, earned, traditional and social media.
Our PR teams strive to achieve relevancy for our clients through the discipline of creating, publishing and managing a broad array of dynamic and compelling content that connects our clients to their key audiences. Let’s start a fire and watch it spread. You’ll see unexpected ideas, deep media relationships and industry knowledge inherent in what makes BR unique. We believe our industry insights, mastery of the subject matter and collaborative, integrated strategic approach are the keys to success for media relations, issues management, internal communications, event planning and sponsorships.