Fineman PR specializes in "Brand PR" and crisis communications.

The value and success of the agency's strategic programs are based on efforts to build reputation while fulfilling marketing objectives. We heighten awareness, stimulate trial and support repeat purchase by placing a branded product or service at the forefront of a trend or timely issue, or by positioning the brand as a significant option to fill a consumer need or lifestyle demand. With the power of a provocative story, Brand PR communicates the brand promise, forms an appealing brand personality, and promotes credibility, trust and loyalty.