2020 presented us with an opportunity to rethink our services, positioning and purpose. Our launch of EcoMark, the agency’s strategic ecosystem marketing platform, takes another step in the direction of market differentiation. From a purpose-driven standpoint, T/K refined its focus around helping companies build, launch and scale. In 2020, we also rallied behind several initiatives with purpose. GeorgiaALIVE, of which we are a founding partner, was a statewide public education initiative around COVID-19. Voice4Change Project \[www.voice4changeproject.com\], launched by T/K, serves as a platform of public awareness around social inequality in the US. And Remember The Octanes \[remembertheoctanes.com\] is a public remembrance effort in support of those small businesses lost to the pandemic.
These initiatives transitioned well into two large scale client engagements. Invest Atlanta, a small business initiative with federal backing in collaboration with the City of Atlanta, resulted in the firm being identified as its sole marketing resource. As a result, we supported more than 50 small businesses in four months and followed it up with the launch of T/K Smallbiz, an initiative to service small businesses – www.tksmallbiz.com. Additionally, the Georgia Department of Public Health brought in T/K for a statewide vaccination public awareness program, giving the agency further purpose in the fight of our lives.
While these unprecedented initiatives were taking place, the agency was growing its pre-COVID business and adding staff in each of its three service pillars – public relations, integrated marketing and creative services. With the addition of 25% more staff since the start of the pandemic, the agency is experiencing record growth in 2021, following a 2020 growth year. Its technology, healthcare and government practices lead the way with consistent activity in franchising, financial services, food&beverage and lifestyle. The firm continues to be a leader in the entrepreneurial community with support for Atlanta Tech Village, Atlanta Tech Angels, Tech Alpharetta, Keiretsu Forum, LaunchPadFX, Women in Technology and Raise Forum. Client work features a mix of publicly traded, middle market and emerging companies, including Adaptigent, FDX, Belgard, Carvana, Interface, Sita, SOC Telemed and Nathan’s Famous.